The Sensation of Being Understood
LLMs did not solve understanding in the philosophical sense, but they solved the adoption problem by producing the sensation of being met in your own language.
Vision
I work at the intersection of legal services, go-to-market execution, and transformation. I help teams adopt better workflows, operationalize AI, and turn change programs into measurable outcomes.
Current Focus
Building and leading at Lupl. I learn by building—view my experiments.
Recent Thoughts
All essaysThe Industry AI Wasn't Supposed to Crack
Legal was supposed to be AI-proof. Slow procurement, conservative buyers, a profession built on human judgment. Now it's the #2 enterprise AI vertical at $500M — and what happened there tells you exactly what's coming for every other industry.
The Interface of Modern Work
Software was always a means to an end. Now the interface is becoming optional, and the question for builders has shifted from how people use a tool to how many surfaces it can be reached from.
Experiments
AllPrompt Craft Pro
Gamified prompt engineering platform that crossed 1,000+ active users during the Christmas launch period.
Fringe Legal
Seven-year legal innovation platform spanning podcast, community, and global events.
Legal AI Maturity Quadrant
Interactive microsite that helps law firm leaders assess their AI maturity using a quadrant-based diagnostic.
Published Work & Speaking
View allCharting AI Maturity
ILTA Peer to Peer •
Why Rejection Is Higher on Your Best Days
Taking LegalTech To Market •
AI Alone Isn't Enough: What Operators Are Seeing on the Ground
Fringe Legal Presents Bots @ Work •
SKILLS Annual Report 2026
SKILLS Summit •
A Practical Guide for Running Better Legal Tech Pilots
Singapore Law Gazette •
Walk Through: Lupl - Task Management + Workflow Automation
Artificial Lawyer •