Facial recognition is big business, with sites like facebook using it effectively to help users tag their photos, but a new type of display in London’s west end on Oxford street is using facial recognition technology for a completely different purpose.
The display, which costs £30, 000, was set-up by Plan UK - which is a non profit that works with children in the world’s poorest countries to help them build a better future - to promote their ‘Because I’m a Girl’ campaign. The billboard uses a HD camera to identify the gender of pedestrians that are passing by (with approx. 90%) accuracy , if the person is female then they have a choice of watching a 40sec clip about the campaign otherwise you get directed to Plan UK’s website instead.
It’s a pretty interesting notion, that may even upset a few people, but I feel it’s quite effective as it highlight what it’s like for some women in certain parts of the world to have their basic choice taken away.
The campaign will be active for the next two weeks, so be sure to check it out if you’re in the area.
‘Only girls allowed’ | Image source: Plan UK
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